Robby LaRiviere

Robby LaRiviere, Beautician Extraordinaire

Robby is here to make you feel as beautiful as he will make you look. Surrender yourself to the hands of this talented artist/ beauty therapist. "Doctor" Rob has coiffed the heads of celebrities all over the world and now it is your turn to be the star! In keeping with world class resorts and salons the Robby LaRiviere Experience is one not to be forgotten and leaves you coming back for more...

About Robby

About Robby

The popular hit Bravo-TV show Tabatha’s Salon Takeover revolves around Tabatha Coffey helping failing salons turn around in one week. Now in its third successful season, the episode filmed last year in Provincetown at the tip of the Massachusetts Cape, features the dynamic and effervescent talents of Robby LaRiviere. A beautician extraordinaire, LaRiviere splits his time between Provincetown’s Town’s West End in the summers and the celebrity-filled boulevards of Beverly Hills and Southern California the rest of the year.

Those who have seen the show know LaRiviere as the spray tanning “guru.” LaRiviere comments, “Tabatha was an amazing experience that opened many doors and helped manifest inherent skills to beautify the world!”

And like so many others that came before him, Provincetown managed to cast its magical spell over the Andover, Massachusetts native.

Born December 15, 1989, LaRiviere spent every summer on Cape Cod at his family’s summer house in West Yarmouth, but never made it past Chatham until the age of 18.

Then fortuitously he “got a gig” as the saying goes, in of all places Buzios, Brazil where he further honed his gifted talent as a hair/makeup artist.

Two winters later he co-founded a traveling Beauty Design salon service in Los Angeles at the age of 20.

As a Vidal Sassoon trained stylist in the beauty business since the age of 15, LaRiviere remarks about just one aspect of his services, “Having a spray tan should be as common as receiving a haircut or manicure.”  Adding, “Spray tans have always had such a bad rap, but a properly executed spray tan with my custom quality solution will last long, look fabulous, and create a natural Caribbean glow.”

LaRiviere exclaims - in one of his signature lines from Tabatha’s show, “Why be a NINE when you can be a TEN?!”

At the hands of this expert, he says his exclusive odorless solution is totally natural, streak free, and has an ash base so you are left with a natural looking tan straight - minus the sun damage.

However, tanning is just the tip of the iceberg of LaRiviere’s entrepreneurial talents. He does everything from hair extensions, to makeup, to anti aging facial treatments, waxing, manicures, his signature “Better than Sex” pedicures, up-dos (yes, even Chignons), hair cutting, coloring and styling.

LaRiviere’s services are never more than an email away. So for an unforgettable pampering beauty experience keep  close at hand and visit him on Facebook at Robby LaRiviere or


  • Hair Styling (Cuts, Color, Re-texturizing, Blowouts, Updos)
  • Custom Hair Extensions
  • Organic Spray Tanning
  • Anti-Aging Facials
  • Body Treatments
  • Waxing
  • Manicures
  • Pedicures
  • Makeup
  • Image Consulting 

*Travel Available


Real Housewives Stars Sonja Morgan, Taylor Armstron Flank and Robby LaRiviere


Chignons, Spray Tans and Sailing

Provincetown Magazine

The icy cool steel of Tabatha Coffey’s razor sharp eye and savage tongue has whipped the most dysfunctional salons and strident coiffeurs into shape. But the Australian star of Bravo’s Tabatha’s Salon Takeover almost met her match at the West End Salon, and not with Dougie Freeman, the longtime owner of the salon with eccentric sass, but with his young protégé, Robby LaRiviere. “It was torture,” says LaRiviere of his experience filming the episode, which premiered in January 2011.

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Robbie LaRiviere - Tabatha’s ’problem child’ grows up

EDGE San Francisco

One of the most talked about episodes from last season’s Tabatha’s Salon Takeover had the ever-critical salon makeover diva visit Provincetown’s West End Salon. Once there, she was in for culture shock - Provincetown, it turns out, is a place where salon owner Dougie Freeman busks for business with a stand-up routine; a stripper pole was installed in the salon; and Freeman’s protégée Robby LaRiviere takes a spray tanning machine onto busy Commercial Street in search of clients.

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Gay Pride Kicks Off with Two City Soirees

WestHollywood Patch

West Hollywood officially recognizes the start of Gay Pride Month with two receptions Wednesday night.Wednesday not only marked the first day of June, but also the beginning of Gay Pride month. The city of West Hollywood officially recognized the start of Pride with two receptions Wednesday night. The One City/One Pride reception kicked off a month of arts-related activities recognizing LGBT pride and history. Later, a mayor’s reception launched the start of the Christopher Street West pride festivities.

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Tabatha has her hands full trying to reform Dougie and his diva protégé Robbie.


Dougie Freeman relies on his crazy shtick to drum up business during the short tourist season in this gay resort destination. But his outrageous behavior is actually driving away potential customers. Pushing 60 and working 18 hours days, 7 days a week, Dougie turns to Tabatha to help him make his salon profitable so he can step away from the chair to enjoy life. But despite having the support of his staff, Tabatha has her hands full trying to reform Dougie and his protégé Robbie LaRiviere.


For more information or to book a service, contact Rob via one of the following:

Phone: 978.994.1167
Facebook: robby.lariviere Twitter: #RobLaRiv